Frontier

Frontier
Frontier
Frontier
Frontier

Frontier, a division of Citizens Communications, had a great all-in-one telecom product for small businesses. But at its initial launch, it hadn’t generated much noise—or much in the way of sales. Enter Martino Flynn. We developed a memorable, high-impact icon to represent Frontier’s product bundle, then featured it in an integrated campaign using not only traditional and interruptive media, but also momentum-building internal communications. All of this generated record-breaking results, including a call volume more than 10 times higher than the product’s initial launch. 

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Martino Flynn is a full-service advertising, public relations, and digital media agency serving business-to-business, business-to-consumer, not-for-profit, and retail clients. Located in upstate New York, Martino Flynn is a member of The Public Relations Society of America (PRSA), as well as thenetworkone and the Marketing and Advertising Global Network (MAGNET). ©2013 Martino Flynn, LLC