Finger Lakes Race Track

Finger Lakes Race Track
Finger Lakes Race Track
Finger Lakes Race Track
Finger Lakes Race Track
Finger Lakes Race Track

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Finger Lakes Race Track

Finger Lakes Race Track needed a new, more contemporary brand positioning and personality. With a goal of attracting new visitors to the track, Martino Flynn created an integrated communications plan that emphasized various aspects of the thoroughbred racing experience. From developing an easy-to-follow wagering guide, to creating new promotional events, and mass media tactics that drove traffic and trial. The track saw attendance and wagering for promoted events increase and awareness among non-traditional visitors grow.

Martino Flynn is a full-service advertising, public relations, and digital media agency serving business-to-business, business-to-consumer, not-for-profit, and retail clients. Located in upstate New York, Martino Flynn is a member of The Public Relations Society of America (PRSA), as well as thenetworkone and the Marketing and Advertising Global Network (MAGNET). ©2013 Martino Flynn, LLC