Doan Automotive Group

Doan
Doan

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Doan

Differentiating a local automotive dealer—and its advertising—is definitely a challenge. When Doan Automotive introduced its unique “Tires 4 Life” program, we knew we had an opportunity to rise above the typical car dealer marketing fray. We developed an integrated campaign that leveraged the wariness most consumers have when it comes to promises made by auto dealers. By having a little fun with claims like “never going bald” and “free stuff,” we were able to hammer home just what “Tires 4 Life” meant.

Martino Flynn is a full-service advertising, public relations, and digital media agency serving business-to-business, business-to-consumer, not-for-profit, and retail clients. Located in upstate New York, Martino Flynn is a member of The Public Relations Society of America (PRSA), as well as thenetworkone and the Marketing and Advertising Global Network (MAGNET). ©2013 Martino Flynn, LLC