Doan Automotive Group
Differentiating a local automotive dealer—and its advertising—is definitely a challenge. When Doan Automotive introduced its unique “Tires 4 Life” program, we knew we had an opportunity to rise above the typical car dealer marketing fray. We developed an integrated campaign that leveraged the wariness most consumers have when it comes to promises made by auto dealers. By having a little fun with claims like “never going bald” and “free stuff,” we were able to hammer home just what “Tires 4 Life” meant.