Dermarest Direct Mail and Online Campaign

Dermarest
Dermarest
Dermarest
Dermarest

As a brand waiting to be sold, Dermarest had become the victim of marketing neglect. When new owner Insight Pharmaceuticals wanted to revive it, Martino Flynn was there to help. We created a two-pronged campaign utilizing strategies we’ve found to be highly effective: influence the influencers, and reach consumers at their most-receptive moment.

The result? A direct mail and email campaign that reached 170,000 health care practitioners and produced an offer conversion rate of over 5%, as well as a contextually targeted online banner ad and paid search consumer campaign that generated over 100,000 visits to the Dermarest website plus over 25,000 coupon downloads.

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Martino Flynn is a full-service advertising, public relations, and digital media agency serving business-to-business, business-to-consumer, not-for-profit, and retail clients. Located in upstate New York, Martino Flynn is a member of The Public Relations Society of America (PRSA), as well as thenetworkone and the Marketing and Advertising Global Network (MAGNET). ©2013 Martino Flynn, LLC