ACE Heat Therapy Product Launch

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At one time, the first thing that came to mind when people thought of the ACE® Brand was elastics and braces for younger athletes. To help broaden their market, Martino Flynn suggested positioning their new product—ACE Heat Therapy air-activated, direct-to-skin heat patches—for everyday aches and pains suffered by those of any age. The campaign involved a fully integrated consumer and trade campaign themed "Apply Directly to Everyday Life" that presented active baby boomers and seniors with dozens of reasons to use the product.

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Martino Flynn is a full-service advertising, public relations, and digital media agency serving business-to-business, business-to-consumer, not-for-profit, and retail clients. Located in upstate New York, Martino Flynn is a member of The Public Relations Society of America (PRSA), as well as thenetworkone and the Marketing and Advertising Global Network (MAGNET). ©2013 Martino Flynn, LLC